Widgets

"Wow," said a friend of mine.  "Walking in here is like walking into the Apple store."
"Yes," I said, "but it's what's paying my salary."

And then there's the ad, part of which says, "... friendly folks with just one purpose: to make you fall in love with [product name]!"

How much further from the original purpose of the company can one get without changing the name?

update: 

To be fair, the point (I hope) is to get people the books they want in the formats they want when they want them.  But I still ask the question, what will you do when the power goes out?